SPI Infoamtion

Table of Contents

Executive Summary

Introduction
Consumer and market drivers
Looking good
Feeling good
Innovation and NPD in wellness food and drinks
Survey results and conclusions

Chapter 1 Introduction

Summary
Introduction
Defining wellness
Structure

Chapter 2 Consumer and market drivers

Summary
Introduction
Consumer drivers

Feeling good

Mental health
Physical wellness

Looking good

Psoriasis
Eczema

Consumer drivers and market opportunities

Manufacturer drivers

Remarketing
Reformulation

Key countries

Chapter 3 Looking good

Summary
Introduction
Skin and beauty wellness from within

Key ingredients

Market value oral beauty products
Innovation and NPD

Soft drinks
Hot drinks
Confectionery

Future of the trend

Chapter 4 Feeling good

Summary
Introduction
Purity and detoxification

Market value of purity and detoxification food and drinks
Key ingredients
Leading categories

Soft drinks
Hot drinks

Future of the trend

Vitality and energy

Market value of vitality and energy wellness products
Key ingredients
Leading categories

Soft drinks
Snacks

Future of the trend

Relaxation

Key ingredients
Leading categories

Soft drinks
Hot drinks
Confectionery

Future trends in relaxation

Virility and fertility

Key ingredients
Leading categories
Future of the trend

Alertness and intelligence

Key ingredients
Leading categories

Soft drinks
Confectionery
Dairy

Future of the trend

Future of the feeling good trends

Chapter 5 Innovation and NPD in wellness food and drinks

Summary
Introduction
Category analysis

Soft drinks
Snacks
Dairy
Confectionery
Ready meals
Bakery and cereals
Future trends

Leading regions

North America
Asia-Pacific
Europe

Product tag analysis
Conclusions

Lead categories
Leading product tags
Leading regions
Future trends in innovation and NPD in wellness food and drinks

Chapter 6 Survey results and conclusions

Summary
Introduction
Leading trends in wellness food and drinks

Purity and detoxification
Vitality and energy
Relaxation
Skin health and beauty
Mental alertness and intelligence
Virility and fertility

Definition of wellness food and drinks
Key marketing targets
Key features of wellness food and drinks products
Future trends in wellness NPD
Price premiums for wellness food and drinks
Wellness categories
Regions that lead in wellness food and drinks NPD
Company influence in wellness innovation
Innovation leaders
Growth opportunities in feeling good and looking good
Index

List of Figures

Figure 1.1: Positioning of wellness within health
Figure 2.2: Black O-Pium drink
Figure 2.3: AriZona Pomegranate Green Tea
Figure 2.4: Appetite suppressing drinks
Figure 2.5: Sempio Honey Rice Black Vinegar
Figure 2.6: LakewoodOrganic Heart Healthy 100% Fruit Juice Blend
Figure 2.7: Innocent Guest Smoothie
Figure 3.8: Super Cellmore AKR Body Care Food Beverage
Figure 3.9: % share of beauty food and drinks launched, by category, 2003-2006
Figure 3.10: Ako Kenko Monogatari Mihada
Figure 3.11: Acai & Rooibos Tea
Figure 3.12: Halls U.Ru. Water Lemon confectionery
Figure 4.13: Share of purity and detox food and drinks launched, by category, 2003-2006
Figure 4.14: Dimes Extra 100% Grape Juice
Figure 4.15: Numi Organic and Fair Trade White Rose Tea
Figure 4.16: Share of vitality and energy food and drinks launched, by category, 2003-2006
Figure 4.17: Nature’s Plus Life Blast Xtreme Energy Drink
Figure 4.18: Ruth’s FlaxPower Bar
Figure 4.19: Share of relaxation food and drinks launched, by category, 2003-2006
Figure 4.20: Yakult Remoria Flower Herb and Refresh
Figure 4.21: C2 Cool & Clean
Figure 4.22: New Tree Tranquility Milk Chocolate
Figure 4.23: Genesis Today Goji 100 Juice
Figure 4.24: Share of mental alertness food and drinks launched, by category, 2003-2006
Figure 4.25: Stonyfield Farm Organic Shift natural energy drink
Figure 4.26: Zensoy Soy on the Go Omega 3 DHA Soy Milk
Figure 5.27: % growth in wellness product launches, by category, 2003-2006
Figure 5.28: Kik Energy Balance Ginseng Gum
Figure 5.29: Share of wellness products launched in food and drinks categories, 2003-2006
Figure 5.30: Share of wellness food and drinks launched, by category, 2003-2006
Figure 5.31: Naked Juice Company Blackcurrant Wellbeing Smoothie
Figure 5.32: Base Energy Fruit Bar
Figure 5.33: Tulipan Idea! margarine
Figure 5.34: Living Harvest Hempmilk
Figure 5.35: Hint Mint Empowered Mints
Figure 5.36: Share of wellness products launched, by region, 2003-2006
Figure 5.37: Coca-Cola Gold Peak Iced Tea
Figure 5.38: Kirin Venergy
Figure 5.39: Milram Vitality
Figure 6.40: Share of food & drinks launched in each wellness trend, 2003-2006
Figure 6.41: Definitions of wellness food and drinks
Figure 6.42: Importance of key consumer groups for wellness food and drinks over the next five years
Figure 6.43: Importance of wellness features to the success of a product
Figure 6.44: The most important trends in wellness NPD over the next 5 years
Figure 6.45: Price premiums for wellness food and drinks products
Figure 6.46: The importance of wellness food and drinks in each category over the next 5 years compared today
Figure 6.47: Leading regions in wellness food and drinks NPD
Figure 6.48: Companies that have the most influence in innovation in wellness food and drinks today and in 5 years time

List of Tables

Table 1.1: Negative and positive wellness attributes
Table 2.2: Prevalence of major depressive disorder/anxiety in the seven major markets, 2005
Table 2.3: Stress of affluent consumers in some major markets
Table 2.4: Prevalence of Alzheimer’s disease across the seven major markets, 000s, 2006-09
Table 2.5: Prevalence of obesity in the six major markets by age, 000s, 2005
Table 2.6: Prevalence of overweight in the six major markets by age, 000s, 2005
Table 2.7: Estimated prevalence of IBS in the seven major pharmaceutical markets, 2005-10
Table 2.8: Estimated prevalence of psoriasis across seven major markets, 2005
Table 2.9: Estimated prevalence of atopic dermatitis across seven major markets, 2005
Table 3.10: Oral beauty supplements consumer spending in Europe and the US, $m, 2000-2010
Table 3.11: Oral beauty supplements consumer spending by category in Europe and the US, $m,2000-2010
Table 4.12: Value of the US and European organic food and drink market, by country, $m, 2005-2010
Table 4.13: Sales of energy food and drinks, $m, 2006- 2010
Table 5.14: Top 15 product tags on wellness food and drinks launched, 2004-2006
Table 6.15: Top 10 most innovative wellness food and drink brands