SPI Infoamtion

Table of Contents

E. Executive Summary
E.1 Geotagging
E.2 LBS
E.3 Drivers and barriers to LBS and geotagging
E.4 Current market for geotagging
E.5 Mobile geotagging future

1. Introduction
1.1 Location as a mobile tool
Chart 1.1: Mobile data revenues by percentage and region (March 2008)
1.2 The mobile phone as a camera
Table 1.1: Camera phone penetration (2007)
1.3 What is Geotagging?
1.3.1 Methods of geotagging photographs
1.3.1.1 Automatic using a connected GPS
1.3.1.2 Synchronizing with a separate GPS
1.3.1.3 Manual geotagging
1.3.2 Problems with location accuracy
Image 1.1: Geographical issues with geocoding - map Image 1.2: Geographical issues with geocoding - photograph
1.4 Geotagging in Internet tag based systems
1.4.1 Geotagging in specific websites
1.4.2 Geoblogging
1.5 GPS
Table 1.2: GPS error sources
Table 1.3: GPS Core Technologies
Table 1.4: Enhanced GPS Performance solutions
1.5.1 Galileo -- Europe's GPS
1.5.2 GPS in wireless

2. Geotagging Photos and Images -- Current Landscape
2.1 Geotagging in photography
2.1.2 Cameras with built-in GPS
2.1.3 Obstacles to development
2.2 Google
2.2.1 Google and Picasa
2.2.2 Google and Wikipedia
2.3 Yahoo and Flickr
2.3.1 Yahoo and Zonetag
2.4 Flickr and ShoZu
2.5 Nokia's N-series
2.5.1 Nokia and Navteq
2.6 Tele Atlas
2.7 Geotate
2.8 Locr
2.9 Loki from Skyhook
2.10 Mappr
2.11 i-gotU
2.12 Whoophy

3. Geotagging and Social Networking
3.1 The importance of social networking in the mobile world Chart 3.1: Most popular websites globally by reach, Sept-Dec 2007 Chart 3.2: Most popular websites in 2007, growth by reach 2003-2007
3.2 Barriers to mobile communities
3.3 Current initiatives provide hope for the future
3.4 Generating revenue through mobile social networking and geotagging
3.5 Current landscape in mobile networking and geotagging
3.5.1 GeoSentric’s GyPSii
3.5.2 rixome
3.5.2 Geoblogging - Nokia's Lifeblog
3.6 Citizen journalism
3.6.1 Hyperlocal news
3.6.2 newsBreakr

4. Geotagging opportunities in Advertising
4.1 LBS overview
4.1.2 How are LBS offered?
4.1.2.1 Radiolocation through base stations Image 4.1: Mobile phone triangulation
4.2 The importance of search to mobile advertising
4.2.1 The future of mobile search
Chart 4.1: Types of mobile marketing
4.3 Drivers and barriers to location-based advertising (LBA)
4.4 Current market for mobile LBA
4.5 Mobile LBA future
4.5.1 Future LBA technologies

5. Analysis and Forecasts
5.1 What is the importance of location to mobile?
5.2 LBS subscribers
Chart 5.1: LBS subscribers, 2008-2013
Chart 5.2: Proportion of LBS funded by advertising forecast 2008-2013
5.3 GPS in mobile handsets
Chart 5.3: GPS enabled handset shipments in Europe, 2008-2013
5.4 The growth of geotagging on the net
Chart 5.4: Geotagged images on Flickr, 2008-2013 Chart 5.5: Geotagged images in the public domain, 2008-2013 Chart 5.6: Geotagging use as percentage of mobile users, 2008-2013
5.5 Security concerns
5.5.1 Safety and security as market drivers
5.5.2 Spoofing the location finder in Apple's iPhone
5.5.3 Controversy in the UK over legality of Google's Street View
5.5.2 The importance of user privacy

6. Conclusions and recommendations
6.1 The importance of LBS in mobile
6.2 How will geotagging be monetised?
6.3 The importance of device convergence to geotagging
6.4 Can every operator offer a geotagging system?
6.5 Reduction in data costs
Chart 6.1: Is the cost of data to blame for low mobile usage?
6.6 Technology unification
6.7 Recommendations
6.7.1 For network operators
6.7.2 For handset manufacturers
6.7.3 For developers
6.7.4 For advertisers