SPI Infoamtion

Table of Contents

Executive summary

Market development
Console gaming-slowing growth
Online gaming-driving the growth of video gaming
Mobile gaming-rising rapidly
PC gaming-declining market
Changing demographic profile-the rise of casual gaming
Evolving business models-rise of in-game advertisi
microtransactions and digital distribution
Changing value chain-impact of industry consolidation and chang
distribution models
Key and emerging video gaming markets

Chapter 1 Introduction

What is this report about?
Methodology and definitions

Chapter 2 Market development

Summary
Overview

Introduction
Market size and growth

Key global video games publishers
Emerging sectors in video gaming

Multimedia consoles
Thought controlled games
User-generated content
Social gaming
Advergaming
Serious gaming

Challenges for the video games industry

Piracy

Piracy - some statistics compiled by Interactive Software Federation of Europe (ISFE)

Intellectual Property Rights

Chapter 3 Console gaming-slowing growth

Summary
Console software market

Market size and growth
Console software publishers

Console hardware market

Market size and growth
Console hardware manufacturers

Online console market
OnLive - a potential threat to console gaming

Chapter 4 Online gaming-driving the growth of video gaming

Summary
Market size and growth
Drivers of online gaming
MMOGs (Massively multiplayer online games)-Dominating the online games market

Drivers of MMOGs

Gaming as a social medium
Increasing broadband users

MMOG competitive landscape

Chapter 5 Mobile gaming-rising rapidly

Market Size and growth
Drivers of mobile gaming

Increasing mobile and 3G penetration
Increasing smartphone sales

Apple iPhone-revolutionizing the mobile gaming market

Key mobile gaming publishers

Chapter 6 PC Gaming-declining market

Summary
Market size and growth
Reasons for the decline of PC gaming

Lack of new game titles and sophisticated games
Cannibalization by console games
Advent of online and wireless gaming

Chapter 7 Changing demographic profile-the rise of casual gaming

Summary
Overview
Increasing casual gaming market

Profile of casual gamers

Increasing average game player age
Increasing participation from women
Video games in the family and as social medium

Chapter 8 Evolving business models-the rise of in-game advertising, microtransactions and digital distribution

Summary
Overview
In-game advertising
Online/ digital distribution
Microtransactions

Chapter 9 Changing value chain-impact of industry consolidation and changing distribution models

Summary
Overview
The traditional video gaming value chain

Key components of traditional value chain

Developer
Publisher
Distributor
Retailer

The new video gaming value chain

Consolidation of developers and publishers
Digital distribution
Rise of mobile and online gaming

Chapter 10 Key and emerging video gaming markets

Summary
The key video gaming markets

The US

Market size and growth
Internet and broadband penetration
Mobile penetration
Key video games publishers

Canada

Market size and growth
Internet and broadband penetration
Mobile penetration
Key video games publishers

China

Market size and growth
Internet and broadband penetration
Mobile penetration
Key video games publishers

South Korea

Market size and growth
Internet and broadband penetration
Mobile penetration
Key video games publishers

Japan

Market size and growth
Internet and broadband penetration
Mobile penetration
Key video games publishers

Western Europe

Market size and growth
Key video games publishers
Key video gaming markets in Western Europe

Emerging video gaming markets

India

Market size and growth
Internet and broadband penetration
Mobile penetration
Key video games publishers

Brazil

Market size and growth
Internet and broadband penetration
Mobile penetration
Key video games publishers

Russia

Market size and growth
Internet and broadband penetration
Mobile penetration
Key video games publishers

South East Asia

Market size and growth
Internet, broadband and mobile penetration

Index

List of Figures
Figure 2.1: Global video gaming market size ($bn), 2003-2013
Figure 2.2: Global video gaming market by format (%), 2008-2013
Figure 2.3: Global video gaming market size by geographic region (%), 2008-2013
Figure 2.4: Examples of advergaming
Figure 2.5: EVE Online screenshot
Figure 3.6: Global console gaming market size ($bn), 2003-2013
Figure 3.7: Global console shipments (m), 2006-2013
Figure 3.8: Global console shipments (m), H1 2008-H1 2009
Figure 3.9: Positioning of key consoles
Figure 3.10: Comparison between key video game consoles
Figure 3.11: Global online console market size ($bn), 2008-2013
Figure 3.12: Global online console market size break-up ($bn), 2008-2013
Figure 4.13: Global online gaming market size ($bn), 2008-2013
Figure 4.14: Worldwide internet users and penetration, 2004-2008
Figure 4.15: Worldwide MMOG subscribers (m), 2004-2008
Figure 4.16: Global MMOG market size ($bn), 2008-2013
Figure 4.17: Worldwide broadband users and penetration, 2004-2013
Figure 4.18: MMOG key players' market share (%), June 2008
Figure 5.19: Global mobile gaming market size ($bn), 2003-2013
Figure 5.20: Worldwide mobile subscribers and penetration, 2004-2008
Figure 5.21: 3G share of mobile phone subscriptions and revenues (%), 2004-2013
Figure 6.22: Global PC gaming market size ($bn), 2003-2013
Figure 7.23: Global casual gamers' profile, (2007)
Figure 7.24: US comparison of gamers' age, (2006, 2008)
Figure 7.25: UK breakdown of gamers and non-gamers by age (%), (2008)
Figure 7.26: US comparison of gamers' gender, (2006, 2008)
Figure 7.27: US break-down of gaming software genres shipments (%), (2005, 2009)
Figure 7.28: European parents playing video games with children (%), (2008)
Figure 8.29: Global in-game advertising market size ($bn), 2008-2013
Figure 8.30: Examples of in-game advertisements
Figure 9.31: Traditional video gaming value chain
Figure 9.32: Evolution in video gaming value chain
Figure 10.33: The US video gaming market size ($bn), 2003-2013
Figure 10.34: US internet and broadband penetration (connections per hundred population), 2003-2013
Figure 10.35: The US mobile penetration (phones per hundred population), 2003-2013
Figure 10.36: Canada video gaming market size ($bn), 2003-2013
Figure 10.37: Canada internet and broadband penetration (connections per hundred population),2003-2013
Figure 10.38: Canada mobile penetration (phones per hundred population), 2003-2013
Figure 10.39: China online gaming market size ($bn), 2003-2009
Figure 10.40: China internet and broadband penetration (connections per hundred population), 2003-2013
Figure 10.41: China mobile penetration (phones per hundred population), 2003-2013
Figure 10.42: South Korea video gaming market size ($bn), 2003-2009
Figure 10.43: South Korea internet and broadband penetration (connections per hundred population),2003-2013
Figure 10.44: South Korea mobile penetration (phones per hundred population), 2003-2013
Figure 10.45: Japan video gaming market size ($bn), 2003-2011
Figure 10.46: Japan internet and broadband penetration (connections per hundred population), 2003-2013
Figure 10.47: Japan mobile penetration (phones per hundred population), 2003-2013
Figure 10.48: Western Europe video gaming market size ($bn), 2003-2013*
Figure 10.49: The UK internet and broadband penetration (connections per hundred population),2003-2013
Figure 10.50: The UK mobile penetration (phones per hundred population), 2003-2013
Figure 10.51: France internet and broadband penetration (connections per hundred population),2003-2013
Figure 10.52: France mobile penetration (phones per hundred population), 2003-2013
Figure 10.53: Germany internet and broadband penetration (connections per hundred population),2003-2013
Figure 10.54: Germany mobile penetration (phones per hundred population), 2003-2013
Figure 10.55: India video gaming market size ($m), 2008-2012
Figure 10.56: India internet and broadband penetration (connections per hundred population), 2003-2013
Figure 10.57: India mobile penetration (phones per hundred population), 2003-2013
Figure 10.58: Brazil video gaming market size ($bn), 2005-2008
Figure 10.59: Brazil internet and broadband penetration (connections per hundred population), 2007-2013
Figure 10.60: Brazil mobile penetration (phones per hundred population), 2007-2013
Figure 10.61: Russia internet and broadband penetration (connections per hundred population),2003-2013
Figure 10.62: Russia mobile penetration (phones per hundred population), 2003-2013

List of Tables
Table 2.1: Global video gaming market size ($bn), 2003-2013
Table 2.2: Global video gaming market break-up by geographic region ($bn), 2008-2013
Table 2.3: Top 15 video games publishers, (2008)
Table 3.4: Top 10 console software publishers by global shipments, (H1 2009)
Table 3.5: Top 20 console games by global shipments (m), (H1 2009)
Table 3.6: Global console shipments (m), 2006-2013
Table 3.7: Console hardware shipments by console (m), (2006-2008)
Table 3.8: Global online console market size break-up ($bn), 2008-2013
Table 4.9: Worldwide internet users and penetration, 2004-2008
Table 4.10: Worldwide broadband users and penetration, 2004-2013
Table 5.11: Worldwide mobile subscribers and penetration, 2004-2008
Table 5.12: 3G share of mobile phone subscriptions and revenues (%), 2004-2013
Table 7.13: Casual gaming market size ($bn), 2005-2007
Table 7.14: UK breakdown of gamers and non-gamers by age (%), (2008)
Table 10.15: The US . Key video game publishing companies, (2008)
Table 10.16: China online gaming market size ($bn), 2003-2009
Table 10.17: China online gaming break-up ($bn), 2008-2009
Table 10.18: China . key video games publishers, (2008)
Table 10.19: South Korea video gaming market size ($bn), 2003-2009
Table 10.20: South Korea . key video games publishers, (2008)
Table 10.21: Japan video gaming market size ($bn), 2003-2011
Table 10.22: Japan . key video games publishers, (2008)
Table 10.23: Europe . Key video game publishing companies, (2008)
Table 10.24: Brazil video gaming market size ($bn), 2005-2008
Table 10.25: South East Asia key statistics (connections per hundred population), (2008-2013)