SPI Infoamtion

Chapter 1: Executive Summary
Scope
Research Methodology
What's "Green"?
Green Construction
Green Building Materials
Shades of Green
Green Certifications
Table 1-1: Key Green Certification Standards
Construction Trends
Figure 1-1: Work Started on Dwellings for OECD Countries, 2006-2009 (base year 2005 = 100)
Figure 1-2: U.S. Housing Starts, 1959 - 2009 (thousands)
Green Building Trends
Energy Retrofits
Figure 1-3: Global Green Building Renovation Market, 2010-2015 (in billion $)
Energy Efficiency Incentives
Green Construction Market Size and Growth
Figure 1-4: Green Construction Market Size, 2010-2015 (in billion $)
Green Building Material Market Size and Growth
Figure 1-5: Global Market for Green Building Materials, 2010-2015 (in $ billions)
Figure 1-6: Global Market for Green Building Materials by Type, 2010-2015 (in $ billions)
Figure 1-7: U.S. Market for Green Building Materials by Type, 2010-2015 (in $ billions)
Factors Enhancing or Inhibiting Growth
Summary

Chapter 2: Market Definition
Scope
Defining "Green"
Environmental Impacts
"Green" Building Materials
Table 2-1: Green Building Products
"Green" Construction
Table 2-2: Impacts of a Built Environment
Green Certification Initiatives
Leadership in Energy and Environmental Design (LEED) Green Building Rating System?
Table 2-3: LEED Certification Ratings
Table 2-4: LEED Certifications By Country, (Homes not included) Through 2008
Table 2-5: LEED Certifications by Rating System, Through 2008
Table 2-6: LEED Home Certifications, Through 2009
Table 2-7: LEED Home Certifications by State, Through 2009
Figure 2-1: Selected Impacts of Buildings and Homes, United States (Percent of Total Impacts)
Building Research Establishment's (BRE) Environmental Assessment Method (BREEAM)
LEED-BREEAM Comparison
Other Green Building Certifications
Life Cycle Building Challenge
GreenBuilding Programme (GBP)
National Green Building Program
Sustainable Forest Initiative (SFI)
Forest Stewardship Council (FSC)
Greenguard Environmental Institute (GEI)
Green Seal
Nordic Ecolabel
Other Green Certifications
Demographic Trends
Figure 2-2: World Population Growth, 1804 through 2009 (billions)
Table 2-8: Birth Rates of Selected Countries
Building Construction Trends
Figure 2-3: Work Started on Dwellings for OECD Countries, 2006-2009 (base year 2005 = 100)
Summary

Chapter 3: Market Size and Growth
Scope
State of Green
Green Trends
Energy Retrofits
Figure 3-1: Global Building Renovation Market, 2010-2015 (in billion $)
Figure 3-2: Global and U.S. Green Building Renovation Market, 2005-2009 (in billion $)
Figure 3-3: Global Green Building Renovation Market, 2010-2015 (in billion $)
Energy Efficient Building Codes
Table 3-1: Organization for Economic Co-operation and Development (OECD) Countries
Energy Efficiency Incentives
Table 3-2: Global Energy Efficiency Incentives
Net Zero Buildings
Eco Districts
Other Building Trends
Green Construction Market Size
Figure 3-4: Global and U.S. Green Construction Market Growth, 2005-2009 (in billion $)
Figure 3-5: U.S. Construction Market Size Trends, 2002-2009 (in billion $)
Figure 3-6: Green Construction Market Size, 2010-2015 (in billion $)
Figure 3-7: Green Construction Market Size (United States), 2010-2015 (in billion $)
Green Building Materials
Smart Green Building Materials
Table 3-3: Green Technology Ventures (United States), 2009 (in billion $)
The Green Building Material Market
Figure 3-8: Global Market for Green Building Materials, 2010-2015 (in $ billions)
Figure 3-9: Global Market for Green Building Materials by Type, 2010-2015 (in $ billions)
Figure 3-10: U.S. Market for Green Building Materials by Type, 2010-2015 (in $ billions)
Figure 3-11: Global and U.S. Market for Green Siding and Insulation, 2010-2015 (in $ billions)
Figure 3-12: Global and U.S. Market for Green Wood and Millwork, 2010-2015 (in $ billions)
Factors Enhancing or Inhibiting Growth
Government Initiatives
Incentives and Costs
Availability of Green Materials
Energy Costs
Certification Fees
Consumer Desires
Greenwashing
Standards
The Economy
Long Term Value
Investor Pressure
Summary

Chapter 4: New Developments
Scope
Certifying Green Construction
International Green Construction Code (IGCC)
Building America
Figure 4-1: Advanced Wall Construction Schematic
Table 4-1: Building America Projects
Table 4-2: Top Builders Participating in Building America Program
Simplifying Green -The Energy Performance Score (EPS)
Table 4-3: Earth Advantage Institute Energy Performance Score (EPS)
Crowd Sourcing Green Products
Green Construction Trends
Modular Green Homes
"Smart" Building Materials
Large Scale Green Certification
Greening Las Vegas
The Empire State Building Renewed
Vancouver Olympics
Product Development
No Mix Toilets
Organic Structural Building Materials
Organic Interior Walls
Green Patents
Speeding the Patent Process
Patent Sharing
Recent Developments
Property Assessed Clean Energy (PACE) Program
Raising Consumer Awareness of Green
Changing the Architect Mindset
Smart Building Materials Support
Summary

Chapter 5: Competitive Profiles
Scope
Serious Materials
Overview
Mergers and Acquisitions
Company Performance
Table 5-1: Serious Materials Company Information
Product Portfolio
Table 5-2: Serious Materials Product Portfolio
Sales Distribution
Significant Developments
Madgal-CSF Ltd
dba Madgal Glil Yam Ltd. , Madgal Aqua Touch Ltd
Overview
Company Performance
Table 5-3: Madgal Company Information
Product Portfolio
Table 5-4: Madgal Product Portfolio
Sales Distribution
Significant Developments
Thermafiber, LLC
Overview
Company Performance
Table 5-5: Thermafiber Company Information
Product Portfolio
Table 5-6: Thermafiber Product Portfolio
Sales Distribution
Significant Developments
Kingston Block $amp; Masonry Supply, LLC
Overview
Company Performance
Table 5-7: Kingston Block $amp; Masonry Supply Company Information
Product Portfolio
Table 5-8: Kingston Product Portfolio
Sales Distribution
Significant Developments
Oryzatech, Inc
Overview
Company Performance
Table 5-9: Oryzatech Company Information
Product Portfolio
Table 5-10: Oryzatech Product Portfolio
Sales Distribution
Redwood Systems
Overview
Company Performance
Table 5-11: Redwood Systems Company Information
Product Portfolio
Table 5-12: Redwood Systems Product Portfolio
Sales Distribution
Significant Events
Icynene Inc
Overview
Company Performance
Table 5-13: Icynene Company Information
Product Portfolio
Table 5-14: Icynene Product Portfolio
Sales Distribution
Significant Events
New Home Green Materials and Learning Center
Overview
Company Performance
Table 5-15: New Home Company Information
Product Portfolio
Sales Distribution
Significant Events
Building Materials Corporation of America (BMCA)
dba GAF Materials Corporation
Overview
Company Performance
Table 5-16: GAF Company Information
Product Portfolio
Table 5-17: GAF Product Portfolio
Sales Distribution
Significant Events
Axion International Holdings, Inc
Overview
Company Performance
Table 5-18: Axion Company Information
Product Portfolio
Significant Events

Chapter 6: Demographics and Product Promotion
Scope
Demographics
Selected Home Remodeling Trends
Table 6-1: Selected Remodeling Project Trends, 2005 to 2009 (% of homeowners)
Green Attitudes
Table 6-2: Attitudes About Being Environmentally Friendly
Table 6-3: Eco-Friendly Attitudes - Window Purchases
Table 6-4: Eco-Friendly Attitudes - Light Bulb Purchases
Table 6-5: Eco-Friendly Attitudes - Energy Efficient Automobiles
Table 6-6: Demographics - Green Attitudes
Table 6-7: Demographics - Green Attitudes
Table 6-8: Demographics - Green Attitudes
Home Improvement Product Purchases
Table 6-9: Demographics - Home Improvement Products Purchased
Table 6-10: Demographics - Window, Insulation, and Roofing Purchases
Table 6-11: Demographics - Remodeling Projects
Table 6-12: Demographics - Lights Purchased
Table 6-13: Demographics - Total Home Improvement Expenditures
Product Promotion and Distribution
Scope
Product Distribution
Retail Stores
Figure 6-1: Eco Options Label (The Home Depot)
Figure 6-2: Helpful Earth Choices Label (Ace Hardware)
Figure 6-3: EnergyStar® Label
Figure 6-4: WaterSense® Labels
Figure 6-5: NAHB Green Approved Label
Wholesalers and Distributors
Internet Websites
Direct Sales
Product Promotion
Circulars
Figure 6-6: Example of a Home Depot Newspaper Circular, April 1, 2010
Brochures
Journals and Magazines
Catalogs
Direct Mail
Direct Sales
Social Media
Television and Radio
Summary
Appendix: Addresses