世界のフィットネストラッカー市場規模は、2028年までに18.9%のCAGRを記録し、1,387億USドルに達すると予測されています。市場成長の要因としては、健康・フィットネスに対する意識の高まり、スマートフォンの普及、インターネットの普及、消費者の可処分所得の増加などが挙げられます。さらに、座りっぱなしの生活に起因する健康問題の増加や、心血管疾患（CVD）や肥満の増加が、製品需要を押し上げると考えられます。例えば、2017年には、世界の成人人口の約13%が肥満、約39%が過体重でした。可処分所得の高い若年層を中心に、健康、フィットネス、ウェルネスに関する意識が高まっていることが市場を牽引しています。
さらに、Covid-19のパンデミックにより、フィットネスと健康に関する意識が高まり、フィットネストラッカーの採用が増加しています。 さらに、市場のプレーヤーは、成長する市場の需要と変化する消費者の要件を把握するために、いくつかのCovid-19固有の追跡用インジケーターを導入しました。例えば、Fitbit Inc.は、SpO2レベルモニター、ECGモニター、ストレス管理機能を搭載した「Sense」を発売し、需要の拡大に応えています。市場参入企業の幅広い販売網と小売店との提携により、最新の製品を世界中で入手することができます。さらに、電子商取引の拡大とオンラインチャネルの採用が、市場の成長を促進しています。
目次
Table of Contents
Chapter 1 Report Scope and Objectives
1.1 Market Segmentation & Scope
1.2 Regional Scope
1.2.1 Estimates And Forecast Timeline
1.3 Objectives
1.3.1 Objective - 1
1.3.2 Objective - 2
1.3.3 Objective - 3
Chapter 2 Methodology
2.1 Research Methodology
2.2 Information Procurement
2.2.1 Purchased Database
2.2.2 Gvr’s Internal Database
2.2.3 Secondary Sources
2.2.4 Primary Research
2.3 Information or Data Analysis
2.3.1 Data Analysis Models
2.4 Market Formulation & Validation
2.5 Model Details
2.5.1 Commodity Flow Analysis (Model 1)
2.5.2 Volume Price Analysis (Model 2)
2.6 List of Secondary Sources
Chapter 3 Executive Summary
3.1 Market Outlook
3.2 Segment Outlook
3.2.1 Type
3.2.2 Application
3.2.3 Distribution Channel
3.2.4 Region
3.3 Competitive Insights
3.4 Fitness Tracker Market Outlook, 2020
Chapter 4 Market Variables, Trends & Scope
4.1 Market Lineage Outlook
4.1.1 Parent Market Outlook
4.1.2 Ancillary Market Outlook
4.2 Fitness Tracker Market Dynamics
4.2.1 Market Driver Analysis
4.2.1.1 Increasing Awareness Related To Health & Fitness
4.2.1.2 Rise In Lifestyle-Related Health Problems
4.2.1.3 Technological Advancement & Adoption
4.2.1.4 Rise In Disposable Income
4.2.2 Market Restraint Analysis
4.2.2.1 High Cost Of The Devices
4.2.2.2 Data Theft Risk
4.3 Fitness Tracker Market: Business Environment Analysis Tools
4.3.1 Porter’s Five Forces Analysis
4.3.2 Threat Of New Entrants
4.3.3 Bargaining Power Of Suppliers
4.3.4 Bargaining Power Of Buyers
4.3.5 Competitive Rivalry
4.3.6 Threat Of Substitutes
4.3.7 Pestel Analysis
4.3.7.1 Political & Legal
4.3.7.2 Economic & Social
4.3.7.3 Technological
4.4 Penetration & Growth Prospect Mapping
4.5 Impact of COVID-19 on Fitness Tracker Market
Chapter 5 Fitness Tracker Market: Type Analysis
5.1 Fitness Tracker Type Market Share Analysis, 2020 & 2028
5.2 Fitness Tracker Type Market: Segment Dashboard:
5.3 Market Size & Forecasts and Trend Analyses, 2016 to 2028 for the Type Segment
5.3.1 Smartwatches
5.3.1.1 Smartwatches market, 2016 - 2028 (USD Million)
5.3.2 Fitness Bands
5.3.2.1 Fitness Bands Market, 2016 - 2028 (USD Million)
5.3.3 Smart Clothing
5.3.3.1Smart clothing market, 2016 - 2028 (USD Million)
5.3.4 Others
5.3.4.1 Others market, 2016 - 2028 (USD Million)
Chapter 6 Fitness Tracker Market: Application Analysis
6.1 Fitness Tracker Application Market Share Analysis, 2020 & 2028
6.2 Fitness Tracker Application Market: Segment Dashboard
6.3 Market Size & Forecasts and Trend Analyses, 2016 to 2028 for the Application Segment
6.3.1 Heart Rate Tracking
6.3.1.1 Heart rate tracking fitness tracker market, 2016 - 2028 (USD Million)
6.3.2 Sleep Monitoring
6.3.2.1 Sleep Monitoring Fitness Tracker Market, 2016 - 2028 (USD Million)
6.3.3 Glucose Monitoring
6.3.3.1 Glucose Monitoring Fitness Tracker Market, 2016 - 2028 (USD Million)
6.3.4 Sports
6.3.4.1 Sports fitness tracker market, 2016 - 2028 (USD Million)
6.3.5 Running
6.3.5.1 Running Fitness Tracker Market, 2016 - 2028 (USD Million)
6.3.6 Cycling Tracking
6.3.6.1 Cycling tracking fitness tracker market, 2016 - 2028 (USD Million)
Chapter 7 Fitness Tracker Market: Distribution Channel Analysis
7.1 Fitness Tracker Distribution Channel Market Share Analysis, 2020 & 2028
7.2 Fitness Tracker Distribution Channel Market: Segment Dashboard
7.3 Market Size & Forecasts And Trend Analyses, 2016 To 2028 For The Distribution Channel Segment
7.3.1 Online
7.3.1.1 Online Fitness Tracker Market, 2016 - 2028 (USD Million)
7.3.2 Offline
7.3.2.1 Offline fitness tracker market, 2016 - 2028 (USD Million)
Chapter 8 Fitness Tracker Market: Regional Analysis
8.1 Fitness Tracker Regional Market Share Analysis, 2020 & 2028
8.2 Regional Market Snapshot
8.3 North America
8.3.1 North America Fitness Tracker Market, 2016 - 2028 (USD Million)
8.3.2 The U.S.
8.3.2.1 The U.S. fitness tracker market, 2016 - 2028 (USD Million)
8.3.3 Canada
8.3.3.1 Canada fitness tracker market, 2016 - 2028 (USD Million)
8.4 Europe
8.4.1 Europe Fitness Tracker Market, 2016 - 2028 (USD Million)
8.4.2 The U.K.
8.4.2.1 The U.K. fitness tracker market, 2016 - 2028 (USD Million)
8.4.3 Germany
8.4.3.1 Germany fitness tracker market, 2016 - 2028 (USD Million)
8.4.4 France
8.4.4.1 France fitness tracker market, 2016 - 2028 (USD Million)
8.4.5 Italy
8.4.5.1 Italy fitness tracker market, 2016 - 2028 (USD Million)
8.4.6 Spain
8.4.6.1 Spain fitness tracker market, 2016 - 2028 (USD Million)
8.5 Asia Pacific
8.5.1 Asia Pacific Fitness Tracker Market, 2016 - 2028 (USD Million)
8.5.2 Japan
8.5.2.1 Japan fitness tracker market, 2016 - 2028 (USD Million)
8.5.3 China
8.5.3.1 China fitness tracker market, 2016 - 2028 (USD Million)
8.5.4 India
8.5.4.1 India fitness tracker market, 2016 - 2028 (USD Million)
8.5.5 Australia
8.5.5.1 Australia fitness tracker market, 2016 - 2028 (USD Million)
8.6 Latin America
8.6.1 Latin America Fitness Tracker Market, 2016 - 2028 (USD Million)
8.6.2 Brazil
8.6.2.1 Brazil fitness tracker market, 2016 - 2028 (USD Million)
8.6.3 Mexico
8.6.3.1 Mexico fitness tracker market, 2016 - 2028 (USD Million)
8.7 Middle East and Africa (MEA)
8.7.1 Mea Fitness Tracker Market, 2016 - 2028 (USD Million)
8.7.2 South Africa
8.7.2.1 South Africa fitness tracker market, 2016 - 2028 (USD Million)
Chapter 9 Competitive Analysis
9.1 Recent Developments & Impact Analysis, By Key Market Participants
9.2 Company Market Position Analysis
9.3 Company Profiles
9.3.1 AMBIOTEX GMBH
9.3.1.1 Company overview
9.3.1.3 Product benchmarking
9.3.2 APPLE INC.
9.3.2.1 Company overview
9.3.2.2 Financial performance
9.3.2.2 Product benchmarking
9.3.2.3 Strategic initiatives
9.3.3 BEIENDA
9.3.3.1 Company overview
9.3.3.2 Product benchmarking
9.3.4 FITBIT INC.
9.3.4.1 Company overview
9.3.4.2 Financial performance
9.3.4.2 Product benchmarking
9.3.4.3 Strategic initiatives
9.3.5 GARMIN LTD.
9.3.5.1 Company overview
9.3.5.2 Financial performance
9.3.5.3 Product benchmarking
9.3.5.4 Strategic initiatives
9.3.6 HEXOSKIN
9.3.6.1 Company overview
9.3.6.2 Product benchmarking
9.3.6.3 Strategic initiatives
9.3.7 HUAWEI TECHNOLOGIES
9.3.7.1 Company overview
9.3.7.3 Product benchmarking
9.3.7.4 Strategic initiatives
9.3.8 NURVV
9.3.8.1 Company overview
9.3.8.2 Product benchmarking
9.3.8.3 Strategic initiatives
9.3.9 SHENZHEN DO INTELLIGENT TECHNOLOGY CO.
9.3.9.1 Company overview
9.3.9.2 Product benchmarking
9.3.10 OURA HEALTH LTD.
9.3.10.1 Company overview
9.3.10.3 Product benchmarking
9.3.10.4 Strategic initiatives
9.3.11 WITHINGS
9.3.11.1 Company overview
9.3.11.3 Product benchmarking
9.3.11.4 Strategic initiatives
